Privacy Statement Regarding Customer and Online User Information

The Privacy Statement Regarding Customer and Online User Information applies to LFC PTE LTD and its affiliates around the word ("we" or "our"), but not to those LFC corporate affiliates that have published their own privacy and security statements. This privacy statement also does not apply to the websites of our business partners or to any third parties, even if their websites are linked to our website. We recommend that you review the privacy statements of the other parties with whom you interact.

This Privacy Statement governs the collection of personal information of our customers and users of our website ("you"), products, services, software, Web sites of LFC PTE LTD, about contacts or our relationship with you.

For purposes of this privacy statement, "corporate affiliates" means all entities or joint ventures that are fully owned, partially or controlled by LFC PTE LTD "Business partners" means all subcontractors, vendors or other entity with whom we have a relationship p for constant commercial supplies, services or information. "Personal information" means information that identifies you, such as your name, phone number and email address.

Information We Collect

We may ask you to provide personal information when you:

  • Use our website;
  • Request quotes, services, support, or information;
  • Place orders for products or services;
  • Participate in surveys, sweepstakes, or other promotional activities;
  • Subscribe to newsletters, promotional emails, saved cart reminders, or other materials;
  • Apply for a job, submit your resume/CV, or create a candidate profile; or
  • Contact us.

Information we may request includes your email address, name, home address, and telephone number. If you make a purchase, we may ask for your credit card number and billing information. We may also ask for other data such as your National Identification number to process your credit or financing request. Job applicants may be requested to provide information such as educational background, employment experience, and job interest. We may also collect demographic information such as details of your business or company, age, gender, interests, preferences and favourites. The forms that you fill in will indicate whether information requested is mandatory or voluntary.

We may collect information about your visits to our websites, including the pages you viewed, links and advertisements you clicked, the searched terms you made, and other actions in connection with websites and services from LFC. We may also collect certain information from the browser you used to access our website, such as your Internet Protocol (IP) address, browser type and language, access times, the Uniform Resource Locator (URL) of the website that referred you to our website and to which URL you navigate from our site if you click on a link on our site.

To provide a more consistent and personalized experience in your interactions with LFC, information collected through one source can be combined with information obtained through other LFC resources. We can also supplement the information we collect with information obtained from other parties.

Some services from LFC can boast two brands and be offered in conjunction with another company. If you register for or use such services, both LFC and the other company may receive information collected in conjunction with the services of two brands and will use information in accordance with the declaration of confidentiality of each company and other agreements with you.

How We Use Personal Information

LFC uses your personal information to:

  • Providing service and support, or perform transactions you request;
  • Send communications to you, such as product safety information, the status of your transactions (e.g. order confirmations) , information about products and services available from LFC and its corporate affiliates, saved cart reminders, promotional offers, and surveys;
  • Customize, analyse, and improve our products, services (including the content and advertisements on our website), technologies, communications and relationship with you;
  • Comply with our terms of sale, website terms and/or separate contracts (if applicable) with you;
  • Avoid fraud and other prohibited or illegal activities;
  • Protect the security or integrity of the website, our business, or our products or services; or
  • Otherwise, as disclosed to you at the point of collection.

Personal information collected may be stored and processed in the Singapore or any other country in which LFC or its corporate affiliates, subsidiaries or agents maintain facilities, and by using LFC products and services, you consent to any such transfer of information outside of your country.

Disclosing Personal Information

We may share your personal information with corporate affiliates to carry out transactions you request or to make our business or that of our corporate affiliates more responsive to your needs. We may also disclose your personal information in connection with law enforcement, fraud prevention, or other legal actions; as required by law or regulation, or if LFC reasonably considers necessary to protect LFC, its customers, or the public. In addition, we may share your personal information with business partners that help LFC perform transactions you request or that help LFC to customize, analyse, and/or improve our communication or relationship with you, and only with business partners who share LFC's commitment to protect your personal information. Except as described above, we will not disclose your personal information to third parties for their own marketing purposes, unless you consent.

How You Can Access Your Information

LFC wants to maintain accurate personal information about you. To view or edit your personal information that has been stored online in your LFC 'My Account,' please visit the sections My Account / Premier Account sections websites. For the security of your account, you will be prompted to enter your login ID and password.

Selecting Your Communication Preferences

You may choose to receive or not receive marketing communications from LFC by indicating your preferences. Opportunities to select your preferences include the following:

  • Selections from My Account / Premier Account sections on let you choose if you want to receive marketing communications from and subscribe or unsubscribe to newsletters about our products and services; and
  • At any point, you can also visit our LFC Subscription Center and request removal from our advertising and marketing lists (catalogue, telephone, faxes, and email);
  • When you save a cart while shopping online, you can choose to receive reminders via email;
  • All marketing by LFC or any third party on behalf of LFC, will be conducted in accordance with applicable laws.

Please allow up to 10 business days for your email preferences to become effective.

As some promotions, such as direct catalogues, are developed in advance, you may receive marketing communication after receiving your request preference.

How We Secure Your Personal Information

LFC is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use and disclosure is not allowed, such as encryption, passwords, physical security, etc. While we strive to protect your personal information, LFC cannot ensure or guarantee that the personal information or private communications you transmit to us will always remain confidential, and you do so at your own risk.

If a password is used to help protect your accounts and personal information, you are responsible for keeping your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users.

To the extent required by law, we will not require you to transmit your SSN (Social Security Number) or NIN (National Identification Number) on the Internet unless the connection is secure and the SSN or NIN is encrypted, nor expect you to transmit your SSN or NIN to access a website without requiring additional authentication.

Collection and Use of Children's Personal Information

LFC takes children's privacy seriously. If you are under 18 years of age, please do not submit any personal information through our websites.

How We Use Cookies and Web Beacons

Also, like many Websites, LFC use "cookies". Cookies are pieces of information that a website either transfers to your computer's hard drive or stores temporarily in your computer's memory for record-keeping purposes. We may use cookies for a number of purposes. For example, cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Website without checking out. When you log in at this Web site with your username and password, we will assign you a secure session id. The server then passes your information to you through this secure session id. Also, we will use cookies to monitor and maintain information about your use of this Website. Cookies are also used to track the identity of the Website you visited immediately prior to visiting this Website; otherwise, we do not track information about your use of other Websites. Most browsers accept cookies automatically. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, we recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Website. If you decline to accept cookies, you may not be able to take advantage of or participate in certain features of this Website.

Use of Web Beacons: LFC web pages or e-mail messages may contain a small graphic image called a web beacon, which is sometimes also called a "clear gif", that allows us to monitor and collect certain limited information about our users, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Web beacons can be very small or invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail, including HTML based content, can act as a web beacon. We may use web beacons to count visitors to our web pages or to monitor how our users navigate our Website, and we may include web beacons in e-mail messages in order to count how many messages we sent were actually opened or acted upon. We use web beacons to compile aggregate statistics about our Website and our marketing campaigns.

Use of IP Addresses: An IP address is a number that is assigned to your computer or network when you are linked to the Internet. When you request pages from this Website, our servers log your IP address. We may use IP address for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Website. We may associate your IP address with the PII you provide.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

Third-Party Websites and Services

Be aware that other websites that can be accessed through our website may collect personally identifiable information about you. The information practices of those third-party websites linked to are not covered by this Privacy Statement. We generally use the symbol " " to mark links that go to third party sites. Please be aware that, our business partners may collect personal information about you to provide services on behalf of LFC.

Changes to Our Privacy Statement Regarding Customer and Online User Information

Occasionally we update this Privacy Statement. If we make changes to this Privacy Statement in Relation to Customer Information and Online, or we make any material changes to the way LFC will use your personal information, we will review the Privacy Statement to reflect such changes and also the effective date of the declaration, included at the end of this section. We encourage you to periodically review this Statement to stay informed about how LFC is protecting your personal information.

Contacting Us

If you would like to contact us for any reason regarding our privacy practices, please write to us at the following address:

Attention: Privacy Steward
8 Ubi Rd 2,
#03-01, Zervex,
Singapore 408538
You may also email us at

Privacy Statement Regarding Customer and Online User Information Effective Date: 5 July 2012

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