Maxi-Cash Authenticates Branded Goods Remotely with Dino-Lite

26 April 2021

Maxi-Cash Uses Dino-Lite to Authenticate Branded Goods

This article was translated by Mr. Seah Chee Han, Senior Strategic Business Manager of Maxi-Cash.


Remote Authentication of Branded Goods

Introduced by Singapore Major Pawnshop Chain

PHOTO (Store): Introduced by Major Pawnshop Chain in Singapore, Maxi-Cash.

Maxi-Cash (hereinafter referred to as MC), a major Pawnshop Chain in Singapore, has recently introduced the Remote Branded Goods Authentication and Quality Check Service provided by Myblex (hereinafter referred to as MB, Taito-ku, Tokyo), which holds Branded Goods Authentication Seminars in Japan and Overseas. MC plans to gradually increase the number of Stores to introduce it.

Remote Authentication will be implemented in the Store in Melbourne, Australia, as a start.

When a Watch is being Purchased (Trade-in) at the Store, the Person-in-charge from MB will be connected via Video Conference system.

PHOTO: Myblex CEO, Mr. Masao Takebayashi

The MC Store Staff will ask the MB Person-in-charge to confirm the Authenticity of the Watch while showing the Microscope images of the various parts of the Product.

"The Precision of the Microscope is high, the presence of Scratches and the state of the Stampings, etc, could be sufficiently verified Remotely. Making full use of functions like 200x Magnification Zoom, Light Intensity Control, Clear Image Focus, Screen Shot, etc,

Authentication is possible even if it’s done Remotely." says MB CEO, Mr. Masao Takebayashi.

The plan is to expand its introduction to Stores in Malaysia and Hong Kong also.

MC CEO, Mr. Ng Leok Cheng said, "I want to utilize Japan's latest Authentication Technology to cover for our Watch Authentication procedure that we are uncertain of."

The Microscope (Dino-Lite) used is made by AnMo Electonics Corp. of Taiwan. MB is getting support from THANKO (Chiyoda-ku, Tokyo), the Manufacturer's Distributor in Japan. As an "Ambassador, it (MB) is promoting Dino-Lite in the domestic Reuse industry.

PHOTO: Maxi-Cash CEO, Mr. Ng Leok Cheng

This Service (from MB) is a Flat-Rate Plan starting from JPY18,000 per month. It is scheduled to be launched in April. It takes a few seconds if fast for a Branded Bag and 3 to 5 minutes at the longest.

Although there is no upper limit on the number of Authentication cases at this moment, the standard is 3 cases per day. Not only Corporate Contracts but also Contract for each Store is also possible.

Products used for this application
AF4915ZT AM7915MZT
AF4915ZT AM7915MZT

Subscribe now for help to select a digital microscope or learn more about the products